Oooh, it feels good to write that headline. Oh Dier and West Elm in the same breath.
We’ve been fans of West Elm’s vintage-inspired-meets-modern-décor for a lonnnng time. Before they were a brick and mortar in a Minneapolis suburb, Katie used to wait for the catalogs to arrive in the mail and sit down with a cup of coffee and soak in the inspiration.
Then the store came to Edina, and in the meantime, William had built Oh Dier into the living, breathing thing it is today, and we were called to bring some items in for a wedding-fair-esque event celebrating the passage of marriage equality in the state of Minnesota (it’s since gone national—hooray!). We were only too happy to oblige, and heard many touching tales of amazing weddings and marriages that day. Our favorite was an older couple who were so proud of their son and his ability to be seen as an equal in the eyes of the law; we couldn’t help but get a little misty with them as they planned the wedding in-store.
Fast forward to now, when our products are featured on the shelves alongside West Elm’s lovely goods. We are thrilled to be a part of West Elm Local—which also includes local makers such as Marvin Freitas and Fringe & Fettle Ceramics—and to celebrate at the launch party tonight!
6–9 p.m. West Elm, 3879 Gallagher Dr., Edina, 952-835-8332, westelm.com